History in the making.
REACH was founded by DAS industry veterans Seth Buechley, Chip Laughton, and Bryan Kemper to function as the US operations of SOLiD, a technology manufacturer based in Seoul, South Korea, seeking to enter the burgeoning North American Distributed Antenna System (DAS) market. REACH served as the exclusive partner for marketing, sales, distribution, and support of SOLiD DAS products in the U.S. and Canada from 2009 until the sale of those select assets announced in early 2016. Under the leadership of the principals and the top-talent recruited onto the REACH team, SOLiD emerged as a leading DAS OEM serving Verizon, T-Mobile, Sprint, and AT&T in major sports, enterprise, and corporate venues across the U.S. Through a nationwide network of certified Value Added Resellers, REACH served end-users and supported third-party DAS owners at some of the largest institutions in the U.S. including the New York Subway (MTA), Daytona, Amazon, Nike, the United Nations, Duke, Stanford, Moscone Center, Starwood, Kaiser Permanente, The Empire State Building, JFK Airport, and hundreds of others. The REACH principals are recognized DAS industry leaders with expertise in funding models, system implementation, owner representation, in-building public safety radio systems, and DAS system monitoring.
Success is purposeful.
Chip has over 20 years of experience in the wireless industry. A deep knowledge of business processes, financial management systems and human resources allowed him to serve as Chairman of the Board and Vice President of Operations for REACH from 2009 until 2015. Chip has a passion for technology and its application to solve real-world business challenges. Chip led the development of REACH’s Network Operations Center and software development team to support the monitoring and support of major DAS systems across the US.
Chip began his wireless career in 1995 as General Manager for California for CORD Communications, a provider of macro cellular network implementation services. During his tenure Chip created a team to focus on the in-building wireless niche that eventually became known as Distributed Antenna Systems (DAS).
Following the acquisition of CORD by WesTower Corporation in 1998, Chip was promoted to regional Vice President. In 1999, SpectraSite Communications acquired WesTower and the following year Chip founded Tri-Power Group, a leading DAS integrator based in the San Francisco Bay Area. In 2009, he co-founded REACH to bring SOLiD DAS products into the U.S. market.
Seth Buechley is a serial entrepreneur who most recently served REACH as President of SOLiD’s US and Canadian operations and was responsible for growing the team of industry leaders that established SOLiD as a top-tier OEM serving the DAS industry. Seth is the founder of the Safer Buildings Coalition which seeks to ensure reliable 911 and public-safety communications services inside buildings.
Seth began his wireless career as a co-owner of CORD Communications, a turnkey network implementation company acquired by publicly-traded WesTower Corporation in 1998. He was then a founding investor and Vice Chairman of Washington Oregon Wireless (WOW), a Sprint PCS affiliate. In 2000, Seth became a partner in Tri-Power Group, a regional DAS integrator based in the San Francisco Bay Area.
Seth is active in the DAS industry utilizing the Shared-DAS Model he pioneered to help owners of very large venues to retain control of a newly constructed DAS while accessing capital from wireless operators. He is a writer, speaker, and mentor at SethBuechley.com
As a co-founder of REACH, Bryan was instrumental in developing the exclusive relationship between REACH and SOLiD. He also led the team of engineers that identified the market opportunities and technical requirements for SOLiD’s trend-setting ALLIANCE DAS platform. With 15 years of telecommunications experience, Bryan has developed business strategies for emerging companies throughout the US and Latin America. Bryan has held various executive, sales, marketing and engineering positions with companies including AT&T and General Electric. Bryan graduated from the University of Florida with a bachelor’s degree in Industrial and Systems Engineering.
Currently, Bryan is the Managing Partner of HetNet Wireless a leading provider or professional services for in-building wireless coverage; specializing in First Responder radio coverage design, testing and system monitoring.
History is made.